The Brick Generation project gains a new element, inspired by the production of hand-made bricks fired in a furnace in London. Back in the early 20th century, the surfaces were shaded, with a variety of colors. The appeal of traditional craftsmanship techniques, with the imperfections in the glazes – as a result of unstable temperatures – reflected in a porcelain stoneware with a genuine character, obtained using leading-edge ceramic technologies. London is a tile ready to enliven the floors and walls of the home with an original urban, metropolitan allure.